Resolutions for the Digital Marketing Year 2016 - SZI Technologies Pvt Ltd

This New Year everyone is taking resolutions, the digital world being the hype of the generation and therefore, we will have to make sure that we are taking the best resolution to transform the world into a better and upgraded place where the digital marketing is concerned.

Here are the five resolutions that have been taken by the digital world I the year 2016 to make the world digitally uplifted:

1.       Get the data in shape: Big data is all the hype and people from all around the world have unknowingly used the big data badly. To be true there are very few people who actually know about the big data and the things that are involved in the digital marketing world. Only 14% of the marketers have made use of the big data in the year 2015. It has dropped by 25 points. However, now is the time to evaluate data vendors, manage the internal data vendors, and re-launch the KPIs. This will make sure that the measuring of the big data in a company is done well.

2.       Getting back the lost customers: We will have to generate the traffic and make sure that the website reaches the top of the rank. There are several factors that lead to the drawback of the customers and evaluating all of them is one of the most important things. We will have to make sure that we are doing our part to get the best result. In the year 2015, 67% of the marketers used behavioral data in their marketing strategy.

3.        Get organized: it is time to get organized and the fact that there are many things that we need to take care of when we are looking for the best of the deals in the market to get the issues sorted and made the most of the deal.

4.       Spend time on competitors:  We need to spend more time with the competitors to understand their steps and the moves that they are going to take. We should be standing up for the situation and making sure of the fact that we are moving ahead along with them.

5.       Learning new things: we will have to take the resolution of learning new things every day. With the Search Engine Optimization service we will have to make sure that we are taking and learning new thing that is being activated by Google to enhance and promote the business of the marketers.

SZI Technologies Helps Using Top 5 Social Media Platforms for Marketing in the Best Way

The present day online marketing procedures cannot succeed without a considerable amount of support from the world of social media. Facebook, Twitter, LinkedIn, Google Plus (G+) and Youtube are among the most effective platforms to exploit all the benefits of social media in the process of promoting a particular business effectively to all the targeted prospective customers. Your social media marketing campaign must be way different from the ad you post on newspaper or magazines. The marketing process is also not the same on all the social network sites. Let us have a look at the salient features of marketing process on different social network sites. SZI Technologies is among the premium companies providing you the service of online marketing ensuring good result yielded by the process.

• Facebook: It is true that so far Facebook has been to users as a fun platform to chat, share images and videos with friends and simply chill out. You can be a part of different conversations as a part of different communities. All these activities are indirect procedures of marketing for a particular product. Facebook is not the right platform of hard selling of products. Hard selling products with the help of advertising slogans, repeatedly posting an ad, offering a list of products can encourage people ‘unfollowing’ you. This action can even lead your followers post negative comments about your business. In order to make your social media profile help you support in the online marketing of your product in the best way, you should have a very well defined and clear goal and strategy for your business. It is important to keep posting on your wall regularly. Unlike television, magazine, or ads on the web pages, the social media platforms require you to keep posting regularly. The way you can use images and videos on Facebook, you can also encourage users to comment on the post and reply to different comments. You can promote your Facebook page for effective marketing of a business. Paid advertisements of any sort on this particular social media platform can help promoting your business. The digital marketing experts working for SZI Technologies are always ready to support you in the process of marketing through Facebook.
• Twitter: If you underestimate Twitter, then you must not be aware of the power of 140 characters that can make an impact on the mind of all prospective customers you are targeting for proper marketing of your business. You cannot make your business offer you a quantifiable amount of business without optimizing your Twitter Bio effectively. It is very important for you finding out the influencers of a particular target area to interact with them regularly. As many people you will be able to involve in your Twitter campaign is better for the marketing purpose.Like any social network platform, Twitter also requires you to do regular updates on it. You should keep Tweeting regularly to maintain an active and healthy profile on Twitter. Tweeting once a week or a month cannot help you in proper promotion of the product. It is absolutely necessary for you to keep retweeting. This process keeps the process of both-way communication going. Not just any social media marketing agency inKolkata can offer you marketing support through Twitter. However, SZI Technologies has specialists offering you service related to the promotion of its client’s business. If your business is among all trending topics, all users can see your Twitter handle as people search for tweets about that particular hashtag. Remember to integrate Twitter with all of your marketing efforts like, your email. The Twitter analytics helps you having a grasp over what is resonating with your group of followers and what is not. The analytics dashboard lets you know what your best days for tweeting are.
• LinkedIn: LinkedIn is among the social network platforms that have quite a professional approach towards communication. No matter what your approach is towards the marketing of your product on this particular social marketing site, it is important to make sure that your LinkedIn profile is 100% complete with its heart and soul present in the business brand effectively. The profile should be ranked among the top 5 of results that come up from a search with relevant keywords. If you are using the LinkedIn profile for the purpose of promoting your business, it is important for you to connect with a large number of people apart from the ones already present in the list of your connection. It is important for you to customize the website to ensure the fact that people encouraged to click on the link to your website, put up on your LinkedIn profile must not get disappointed. SZI Technologies is among the digital marketing companies that have experts to guide you through the process of online marketing through LinkedIn. It is important for you to add a compelling text post, video, image to keep the visitors to the page engaged. People must have a few directions guiding you as soon as the users land on your LinkedIn page. If you got benefitted from a particular post, it is important for you to recommend others too for helping them getting benefitted in the same way. 
• Google Plus (G+): Like Facebook, a smart head-start at Google Plus for marketing of your product deserves a stable and perfectly designed profile to stand out among the rest in the business. The image, introduction to your profile must encourage people to be in your group. Try to add some relevant images to make your profile different from the others. Always remember to click the button saying, “Help others find my profile in Search Results”. This action of yours increases search visibility of your profile. In order to make your G+ account the perfect tool for marketing, it is important for you to optimize all links on the right side of your Google Plus profile. You can add texts and also links on the right hand side of the profile that is perfect for the optimizing of your profile and the business. The best part of the selling point of Google Plus is you can create one circle of prospective clients for your business. You cater them with industry news, perfect case study, etc.  Creating cordial relationship with the users in your group has a great impact on perfect social media marketing and networking with people on the list of your acquaintances. Video has high value of engagement. So, keep uploading more videos to your profile. The new Google Plus feature called ‘Spark’ is something you must exploit to the fullest. The social marketing experts in SZI Technologies can bring in a large group of potential customers to your site through effective G+ marketing.
• YouTube: YouTube is the ideal social network platform that almost started adding value to the concept of ‘viral ads’. After gathering a huge amount of views you can also be a part of the very effective viral marketing with the help of your YouTube account. All you need to do is keep on posting interesting videos to attract the attention of prospective clients towards your products and their effect in the life of all customers. The online marketers working for SZI Technologies know how to exploit all the benefits from YouTube in the best way.

SZI Technologies Brings 8 Innovative Ways to Get More Views on Your Content

Remember you have five seconds to hook someone’s attention before they move on to something else.

People are impatient and it is natural. The main reason is that it is hard to select something from lot of words unless a particular heading or a line suddenly hooks the reader’s interest.

You spend your energy on crafting every sentence and positioning the phrases. You proof read it and publish it, but guess what?

Hardly anybody reads them.

This is the tragic truth for writers but also half of the real truth that is unknown to many people.

So, you think more hours should be spent for shaping your writing skills? Well that is not the answer.

However, the solution is very easy than expected. If there is more flair and style in your text with less word that encompasses the needful thought and meaning, then nothing can stop your contents from getting audience.

Restless Searchers

About 79% of the people who surf through web pages scan than read the whole thing.

It is necessary to think yourself as the person surfing through web pages and think about something that makes you stop and look below the heading and sub-headings.

Thus, it depends entirely upon you, the policy or the unique way to engage a reader so that they lean into the story of your content.

SZI Technologies’ content writing services include researching about the audience who are interested on the subject of a topic and it is also necessary to get an idea why and for whom you are writing.

Make It Crispy

Well, in this platform you got to let go your ethics and principles for creating a good content.

Fighting this reality might be tough, but the faster you accept it the better it is to make yourself comfortable to ideas and needs of the current time.

Content should be structured in an inverted style. This style states that the conclusion should be given at first, which the following sentences should support in the form of points. It is considered as a clever trick to hook the reader’s attention from the beginning to the last.

If the above approach is kept in mind, SZItechnologies believes that the following easy techniques will help to create a much user-friendly approach of your content.

• Advantage of line Break: When easier and fast techniques are incorporated in writing styles, similarly it is better for the readers to easily get what the content is saying. It is better to divide ideas in times of writing complex topics. Breaking topics and ideas into many points, also highlights a single idea when kept between two gaps.
• Breaking a Topic Into Different Appealing Sub-Heads: Appealing sub-heads with larger font size, is must characteristic to catch the attention of viewer. Sub-heads should be appealing as well as informative too. Exaggerating title bores the reader; therefore concise headings are good to keep the reader engaged.
• Relevant Links Are Important: External links of important relevant information adds respect and credibility to content. It also shows that you have researched about what you are writing and want to highlight certain ideas for a better insight of the content.
• Strategic Editing: Planned and strategic editing before the completion of content is must for better attraction. Highlighting or bolding the important ideas help the readers to quickly pick the important information at a short amount of time.

A content writing company in Kolkata, SZI Technologies, recreate stories and ideas with crispy, easier and fast approach thereby, creating a successful user-friendly content.

SZI Technologies: A Stable of The Finest Content Writers

“I hear you’re feeling down, Well, I can ease your pain, And get you back on your feet again

Relax, I’ll need some information first, Just the basic facts”

Does this mean Roger Waters was asking for content writing or web developing jobs through “comfortably numb”?? Seems like someone’s business just went down and Roger was trying to help him out. Just kidding!! Sorry Floyd fans. However, writing a good content can be as tough as Mr. Darcy trying to impress Elizabeth Bennet and as funnier as the heroic dictator Aladdin risking his life to confirm that democracy never comes to his country which he so happily oppressed.

Thus, here in this battlefield of online marketing SZI Technologies is a special operative team that hires content writer mercenaries skilled in different fields who give their lives for rescuing big ships sinking into the sands of time.

Quality of Contents We Provide

• Like Beethoven, the writers in SZI Technologies caress each key of the keyboard composing wonders in Web Content. But don’t worry, working as a partner with us won’t involve much twists and turns as we like to avoid thinking like Bourne while completing the missions assigned to us. Also, we believe our clients as Lannisters who always pay their debts. Writing web content is similar to writing a short summary of a big story, keeping that in mind all contents are written with interactive approaches so that readers never blinks their eyes.
• AContent writing company in Kolkata, SZI Technologies content writers is The A-Team and does every work with precise precision and creativity. As the Godfather said,” Great men are not born great, they grow great”, we believe in this policy and help companies in growing great with the passage of time.
• Real blog contents are the ones that hooks interest like a Spiderman’s web does. By saying that, it does not mean we at SZI Technologies have super heroes or mutants in our team. We are complete Homo sapiens but professional killers who kill in their writings, and that is why we proof read our deeds before everybody comes to know about it. A blog is like a sea beach where two unknown lovers meet looking for something which they don’t have, and here the lovers are a content writer and a reader.
• Speaking of which, SZI Technologies’ scribblers are the mouth pieces of press release, conveying news like a king’s speech to the whole world. So again in the words of godfather, we make an offer you cannot refuse.

Hence its time that you stop being Walter Mitty and ride like a Robin Hood because it’s time to tell people about yourself. So now that you understand the situation, it is a good rumor to spread now that SZI Technologies is a stable that contains the finest content writing horses to win every tough race.

Digital Marketing Services by SZI Technologies Pvt. Ltd.

During the time of early men, human beings traveled miles to satisfy their needs until the discovery of cartwheels. Seems like, the same thing happened before the discovery of Digital Marketing. The term “Digital Marketing” was first coined in the year 1990’s. After the 2000’s, it became a more proficient way to develop relationship with the customers.

The rapid proliferation of devices and new technologies has made a new highway for digital marketing to reach every corners of the world. Digital marketing is a huge tree, whose fruits include Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC), Online Reputation Management, Web Design and Development, Mobile App Development, and App Store Optimization (ASO). Companies consume this fruits to nourish the health of their business and reaching out to their customers. SZITechnologies is a digital marketing agency in Kolkata who provides all these nourishment to the businesses of those companies, who wishes to be a healthy horse in the long race to success.

This is where SZI Technologies appears with a new approach, for taking businesses to the next level, called as Digital Marketing Mix. Also known as “Digi Max”, it is a unique approach towards fulfilling the customized needs of businesses. In other words, when all the channels of digital marketing are put into a single stream, for achieving online business goals it is called Digital Marketing Mix. 

One of the best methods to elevate your website’s rank is Search Engine optimization (SEO). A process to impact the visibility of a website or webpage in unpaid results of a search engine is called Search Engine Optimization. Generally, higher or first position of a website in a search result page induces more visitors to click on that website.

A simple description of Social Media Marketing (SMM) is spreading the news your business to every digital corners, to make people aware about your services. This includes posting ads in social media websites like Facebook, YouTube, Twitter and others. Social media marketing helps businesses to target the right audience who can transform into clients or customers.

Defined as an internet advertising process, Pay Per Click (PPC) channels traffic to specific website through ads posted in other WebPages which has similar content. Here, advertisers pay to other websites for posting their ads.

Online Reputation Management is the process of modulating public perception of a particular organization, business or a person by providing more information in the internet. The review websites, and social network website can easily ruin your reputation for a single glitch and also spread goodwill in the whole online world. SZI Technologies builds a scope through SMM to maintain a good reputation of your organization in the international digital market.

Masters in Web Development and Web Designing, SZITechnologies Pvt Ltd is a platform that is best known for their creativity and flexibility in their work examples. In this contemporary time, a business without a website is a certain setback to pull client’s interests.

A website is a chance to give a digital reflection of your business which facilitates all the services in a much faster process. Subsequently, to attract visitors towards your website, demands an intriguing layout which calls for Web Designing. Web Designing not only attracts someone’s eyes but also can transform leads into customers.

A potential channel of Digital Marketing is Mobile App Development. A mobile app of a business is not only a perfect way to get closure to the targets but also adds permanent visibility of your services to the customers. Mobile App Development is a part of SZI Technologies digitalmarketing services in Kolkata.

BPO Services is an integral part of SZI Technologies. Basically, BPO is a compact term to describe outsourcing non-core work processes to third party organization that helps companies to concentrate on their main businesses. It is a huge help to interact with the customers, solving their problems and take suggestions for improvement.

Hence, if you are waiting for a chance to take your business to the next realm of international digital market, this is your best chance to avail it.

SZI Technologies SEO Team

Remember those days of childhood when you loved to play the interesting game of Treasure Hunt. It was so filled with adventure and thrills that out of excitement you might have landed fighting with your siblings about the right way to find the hidden treasure. Of course, unlike any HR organized picnic that offers Parle G biscuits as the treasure, this hidden treasure was something special, rare, and unique; something worth the search.

Okay, now you would ask why am I saying this here and what is the context to search engine optimization. Well, Search Engine Optimization is the hidden treasure that is worth looking for. When all businesses are becoming the hungry sharks in the sea of business, fighting their best to gorge competitive companies and pick up the best business, SEO is the key to finding redemption. It is the time when you should “go to the mattresses” and hire a company who can help you become the Godfather in your line of business.

SZI TechnologiesPvt. Ltd. is your friend, philosopher and guide to gain the much deserved visibility your business deserve. In this fast paced world when the internet is so vital for creating an online presence and reaching potential customers, SZITechnologies, SEO company Kolkata offers tactics and implements strategies that increase your brand's presence and value. Getting prominence among million websites and thousands of same business is not simple. It is a mammoth task and like the proper strategy used by you to find your treasure once should be implemented again to find your clients.

Unlike any other SEO Agency in Kolkata, SZI Technologies offers a gamut of services customized to meet your requirements. Each member working in the SEO team of SZI is gems. Their talent, skills and proper understanding of the concept allows them to identify what you need and develop a strategy that suits your requirement. The services offered here are not limited to optimizing the websites in Google organic ranking and penetrating the local online marketplace by optimizing the Google local listing, Bing and Yahoo local listings. Here, keyword analysis for understanding the market, website analysis for parameters check & implementation is an essential part of the search engine optimization process. Our team of experts goes out of the book to deliver results.

Gone are the days when a simple trick used to give you the visibility you require in any search engine. The algorithms and parameters of every search engine have changed and they are tougher on websites. Anything wrong or identified as a black hat can easily get the website rejected or banned from search engines for some time. Attaining proper ranking through good practices and white hat methods take time. As a reputed agency headquartered in Kolkata, and offices in US, UK, and Australia, SZI Technologies work wonders to establish the brand of your organization.

Embark on a journey with us and enjoy the bliss that only search engine optimization can offer. Our SEO team will take care of all your visibility needs and give you a website that people will find just by saying ‘Alohomora’.

Why Hire SZI Technologies?

The only limit to our realization of tomorrow will be our doubts of today.

-Franklin D. Roosevelt

Once upon a time, business was done either over the phone or via face-to-face conversation. Those were the days before our fathers were born. Business strategies of those days have become older as well as outdated in the contemporary times. In this current world, yellow pages and phone directories have become items of antique collections. Human beings now look into internet and search engines for the satisfaction of their needs and demands. A company or business does not get noticed today until and unless they have an online existence. Hence, business that does not get visibility among the daily chores of human life (of which 50% of their time resides in the world of technology) gets left behind in the race of evolution and advancement. This where Digital Marketing comes in the form of Noah’s ark to save your business from the flood that gobbles every weak form with the passage of time.

Regarded as a huge umbrella, Digital Marketing shelters a measurable, targeted, and reciprocal marketing of products and services through digital technologies and thereby transforming respective leads into clients.

SZI Technologies Pvt. Ltd., a digital marketing agency based in Kolkata, India with overseas offices in USA, UK and Australia, acts as a guardian angel to those people who have given them a responsibility of cradling their business in the international online market.

The activities that are functioned under Digital Marketing include Search Engine Optimization (SEO), Social Media Management (SMO), Email Marketing, Pay Per Click, and Online Reputation Management.

Search Engine Optimization (SEO) is a process to modulate the visibility of a webpage or a website in the unpaid results of a search engine, also known as “organic” results. The prey of a SEO includes different types of search, which can be video search, academic search, and local or image search. Part of digital marketing, SEO looks into working process of search engines through the search queries made by the target market. This process of optimization might include editing of contents, coding to produce increase in relevancy of specific keywords, and HTML.

Social Media Management (SMM): The best example of this rapidly changing world cannot be better than social media. Furthermore, staying on top of this change is a hard task. Display Advertising in social media websites is a benefitting means to reach people more easily and gives a chance to remain alert of changes in tastes and thereby changing way of doing business. It also allows you to take proper advantage of a new trend that has been affecting the masses.  

The process of direct marketing by sending commercial messages to large number of people through email is called EmailMarketing. To elaborate, email is sent to potential leads who can hire your services. Email Marketing can also be done by sending email to customer or an onlooker who has gone through your website or has been looking for your services. This process of marketing is mainly done to encourage, incite for exciting discounts and offers, and also to main good relationship with a client.

Pay Per Click, also known as Cost per click is a model devised to divert traffic to a specific website, where advertisers pay the website owner if the ad is clicked. Advertisers usually bid on keywords which are most relevant to keyword phrases of the target market. Banner ads also called as PPC display advertisements, are also displayed on search engines or on websites who have agreed to show these ads because of a related content.

Online Reputation Management is a process to monitor and manage reputation of a business or a company in the online world. The review sites and the social websites can always bring disadvantage to your reputation by analyzing your every minute action. Therefore, by posting blogs, articles and by creating a place for your clients to reciprocate their grudges and problem where they can get assistance from you and a way to manage your image and reputation in the web world.

SZI Technologies is a team which provides all these services to help you progress in your business.

Thus, if you want to take your goals into the sky, we are here, with our best services, to give them wings.